Year: 2023
Country: Turkey
Industry: Footwear manufacturing
Purchased equipment: Hot melt adhesive coating machine for footwear materials
The Turkey customer is a well-established manufacturer specializing in footwear reinforcement fabrics, supplying products to both local Turkish shoe factories and European footwear brands. Due to limitations of traditional coating equipment, the customer experienced issues such as uneven adhesive application and unstable operation, which negatively affected product quality and production efficiency. To address these challenges, the customer began searching for a more adaptable and professional hot melt adhesive coating solution tailored to footwear materials.
Several years earlier, the customer became acquainted with Jiayuan through industry channels and initiated in-depth technical discussions with our team through online communication channels such as WeChat. Leveraging our extensive experience in adhesive coating applications, we provided detailed explanations of the technical advantages of footwear hot melt coating machines and proposed targeted solutions based on the customer’s production pain points.
Although the initial cooperation was temporarily suspended due to industry market fluctuations and local policy changes, we continued to maintain contact by regularly sharing industry updates and technical insights. This consistent and professional engagement helped preserve a strong mutual relationship.
In 2023, when the customer restarted their production expansion plan, they contacted us immediately. Building on the solid foundation of prior communication, both parties were able to quickly finalize technical details, while our engineering team further optimized the equipment configuration to better match the customer’s updated requirements.
After equipment delivery, we promptly dispatched experienced engineers to the customer’s site in Turkey to handle: on-site installation and commissioning, process parameter adjustment, comprehensive operator training. This ensured that the coating machine could be brought into stable production within a short time frame.
Following commissioning, the equipment successfully resolved the customer’s long-standing production challenges. With excellent machine performance and professional on-site service, the project earned strong recognition and trust from the customer.

